Playing the Bad Guy
Look at the published stats for any “moral choice” game, and you’ll see that most everyone picks the “good-guy” path, rather than villain. We don’t want to be cruel and evil people, we don’t want to cause pain or suffering, we want to be the hero.
So here’s my question: why would anyone want to be the bad-guy?
Because people do want to be the bad-guy. Look at all the people who play Warhammer 40k as chaos-marines, tyranids, orks, necrons, and dark eldar. Count all the people who love playing Evil RPG campaigns, or relish in being the anti-hero. Consider how many people reach for red lightsabers and stormtrooper outfits, or vampire capes, or purport to identify with the Joker.
I say purport, because no one really identifies with the Joker. I mean, if anyone was really given the opportunity to join an oppressive dictatorial regime predicated on the suppression of the poor and downtrodden, no one would actually join up, right?
Some would. Some already have.